G Mostafa : A number of insurance companies in the country are going to introduce some new strategies with a view to sustain in the current race. Of them, MetLife is significant one, sources said.
To ensure access of more Bangladeshis into the benefits of life insurance, MetLife has reviewed the changing financial protection needs of its customers and their journey for purchasing insurance.
As a result of its efforts to continuously improve both access and customer experience, it has made a number of significant changes.
First, it has introduced a simpler and innovative insurance application review process to make its world class life insurance products and services fully accessible. For example, the improved review process now enables all Non-Resident Bangladeshi (NRB) to purchase MetLife life insurance. Previously, NRBs had to live in places where MetLife has an office.
Pregnant women can now be insured anytime during pregnancy without medical examination and homemakers can now get individual life insurance coverage of up to Tk 10 lacs. Parents considering purchasing life insurance for their children will also have enhanced flexibility in insurance coverage.
Additionally, MetLife has identified scope for providing its customers with greater convenience. As a result, customers can now experience more flexible medical examination requirements including non-fasting blood testing, and the option to include relatives other than immediate family as beneficiaries.
Commenting on these inclusive initiatives, Met Life Bangladesh’s General Manager, Ala Uddin Ahmad said, “Insurance is an important financial planning tool and as the leading life insurance company of Bangladesh, we want to extend the benefits of insurance to more people. We constantly explore avenues to introduce customer friendly products, services and processes so that our customers can enjoy the benefits of financial planning conveniently.”
MetLife through its subsidiaries and affiliates is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. MetLife Bangladesh is the leading international life insurer in the country serving over a million customers in Bangladesh.