Over 50 local apparel companies are now producing for domestic market
Shah Alam Nur: Considering the local market size, country’s leading readymade garment exporters are eyeing to the local markets in collaboration with small entrepreneurs.
They said such stakeholders are operating business with the assistance of reputed global brands including H&M, Walmart, Zara, Next, Primark C&A since long.
A number of exporters have come forward to meet the local demand of apparel products and establishing own fashion brand.
According to the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) more than 50 local RMG manufacturing companies are now producing dresses for domestic markets. The BGMEA data also showed country’s domestic market size of apparel products at around Tk 250 billion where the local brands could avail less than 25 per cent share.
Owners of the brands said population of the country is increasing gradually. The size of the economy is becoming bigger. As a result, the demand market of clothing is rising day by day.
Local brands are getting good respond from the customers. At the same time, the consumers are embracing such new trend. The customers are getting western and tradition culture with local brand. Due to quality products locally made brand cloths are gaining popularity in the domestic fashion industry as youths are attracting largely.
Country’s leading garment exporters including Beximco, Standard Group, Epyllion Group, Sonotex Group, Giant Group of Companies, Evince Group, Saasco group, East-West Industrial Park Ltd, Babylon Group and Millon Clothings Ltd has make own clothing brand.
Jahangir Alam, deputy general manager (DGM) of Beximco Design studio, a sister concern of Beximco Group “We are getting huge response from the customers. In recent time, many brands have come to market. Naturally, competition has grown to seize the market. But our sales does not affected.”
He said, Beximco Textiles is a cent-percent export-oriented company but in recent times it has decided to spread its wings on the domestic market with YELLOW brand.
YELLOW is a local fashion brand which maintains international-quality designs and fabrics, he said adding the users are appreciating such products due to international standard quality.
He said such kind of initiative will bring a positive impact on the country’s economy.
Riaz Uddin Al-Mamun, Managing Director of Epyllion Group said, “We have been exporting garments product for a long time. Bangladesh is a country of vast population and the economy is also becoming bigger gradually. We want to do for the economy of the country, and for this, we have taken such steps to seize the local market. It will save the money of peope as they need not to purchase the foreign brand products, he said.
He said their brand “Sailer” targeted to serve the middle-class people. Their brand has been receiving good response from consumers so far.
He said country’s clothing market is expanding; as a result, the potentiality of our business is immense.
Faruque Hassan, managing director of Giant Group, a large RMG exporter, said local companies are making own brand which is a good news to the country’s RMG sector. Almost elite classed of people are habituated to wear the imported clothing which is very expensive. Now they are turning to local brand indicating a positive sign for the RMG sector. Local customers’ mindset is changing as a number of local companies are providing international-quality apparel products which are time befitting.